iFinallyWill
Charity Program  ·  Partnership Tier  ·  20% Revenue Share

Fundraise while supporters
get their will done.

iFinallyWill lets charities fundraise through Wills and Powers of Attorney. By sharing a co-branded link, each completed estate planning document triggers a 20% revenue share — creating ongoing impact without asking donors to give more.

Activate Your Charity Program → See the workflow
*Revenue share is paid on qualifying purchases tracked through your charity program link and reporting dashboard.
Illustrative exampleiFinallyWill presenting a community donation cheque to The Children's Shelter Fund
20%
Revenue share on every completed purchase
$0
Upfront cost to launch
100%
Trackable — unique links + reporting dashboard
0
Internal admin burden for your team
Positioning that converts

"This isn't 'ask for a donation.' It's 'get your will done' — and support the cause automatically. Most 'wills for charities' pages are awareness plays. Ours is a performance channel with measurable ROI."

A true win-win

Every plan helps support your mission.

This isn't a donation drive. It's a gift your supporters already need — and every completed plan quietly funds the work they care about.

🛡️

Your supporter wins

They finally protect their family with a real estate plan — not just a will, but the whole ecosystem behind it.

💛

Your mission wins

Every completed plan generates sustainable, recurring support for your cause — no asks, no donor fatigue.

🤝

Your relationship deepens

You gave them something genuinely valuable. That trust is the foundation of lifelong, loyal support.

When doing the right thing for their family is the gift to your mission — everybody wins.

How it works

A turnkey partnership model.

Converts good intentions into completed estate documents and measurable fundraising. You promote. We deliver. You get paid.

1
We set up your campaign page + tracking link
We build your co-branded campaign page and unique tracking link so supporters know their purchase directly supports your mission.
Done for you
2
You promote to your supporters
Your team gets a ready-to-deploy partner kit: email copy, newsletter blocks, social captions, and event scripts. One link. Any channel.
Full kit included
3
Donors complete wills with guided support
A streamlined, plain-language experience guided by Wilfred — designed to reduce drop-off and increase completions. We handle everything.
We handle fulfilment
4
You receive revenue share + reporting
Each qualifying purchase triggers a minimum 20% revenue share paid to your charity, with transparent real-time reporting and clean attribution.
20% per completion
Revenue share model

Straightforward. Scalable.
Paid on completions.

Your charity isn't just "listed" or "supported." Every qualifying purchase through your campaign link returns 20% directly to your organisation.

Revenue examples — completed wills
Using Package 3 ($249) as baseline. Commission applies to all packages.
1,000 completed wills
1,000 × $249 × 20%
$49,800
5,000 completed wills
5,000 × $249 × 20%
$249,000
10,000 completed wills
10,000 × $249 × 20%
$498,000
Estimate your revenue
Monthly completions:
500
Monthly revenue share
$24,900
Annual projection
$298,800 / yr
Revenue share applies to qualifying completed purchases attributable to your charity link, regardless of which package the supporter selects.
💰
20% revenue share on every purchase
Every qualifying purchase through your campaign link returns at least 20% to your charity. No setup fee. No platform fee. No ceiling.
Campaign math: every Will or POA completed by your supporters delivers real progress for donors and predictable revenue for your charity.
🔗
Clean attribution and governance
Unique tracking link + real-time reporting dashboard. See clicks, completions, revenue share totals. Clean reconciliation for your board and finance team.
📅
Paid on schedule per agreement
Payouts on schedule per your charity partner agreement. Transparent totals. No surprises. The payout cadence is confirmed during onboarding.
Who this is built for

Works for any charity with a
community that should have a will.

Wherever trust already exists between your organisation and supporters who haven't yet done their estate planning — this program converts.

💛
Health & medical charities
Supporters who care deeply about your cause are natural estate planning candidates. The conversation is already there — this turns it into action.
Hospitals
Cancer foundations
Children's health
Mental health
🎓
Education & alumni
Alumni networks and school foundations have loyal, financially established supporter bases — the ideal demographic for estate planning and legacy giving.
Universities
Alumni associations
School foundations
🌿
Community & social causes
Food banks, housing charities, community foundations — supporters who give regularly are exactly the audience most likely to complete a will when given a frictionless path.
Food banks
Housing
Community foundations
🐾
Animal welfare
Pet owners are statistically more likely to have estate planning needs — and iFinallyWill includes dedicated pet guardianship provisions that resonate with your donors.
Humane societies
Animal rescues
Wildlife conservation
✝️
Faith-based organisations
Legacy and estate planning are deeply aligned with values-based giving. Faith communities have the trust relationships and the donor profile to make this highly effective.
Churches
Synagogues
Mosques
Faith foundations
🏛️
Arts, culture & environment
Organisations with passionate long-term supporters are ideal for this program. If your donors have given for 10+ years, estate planning is the next natural conversation.
Museums
Theatres
Environmental orgs
Built for donor trust and charity governance

Your brand is on the line.
This protects it.

Professional tone. Clear disclaimers. No pressure tactics. Built by estate lawyers and insurance professionals who understand that reputation is the business.

📄
Co-branded campaign page
Your charity messaging and impact story in a conversion-ready layout. Your brand front and centre throughout the supporter experience.
📦
Partner outreach kit
Email copy, newsletter blocks, social captions, and event scripts your team can deploy immediately. Ready to go on day one.
🕊️
Planned-giving friendly
Encourages legacy consideration without pressure tactics or awkward asks. Donors who complete wills are naturally in the right mindset for a charitable bequest.
📊
Real-time reporting
Clicks, completions, revenue share, and payout totals tied to your link. Clean for your board, your auditors, and your finance team.
⚙️
Operational simplicity
No internal admin burden. You promote. We handle platform delivery, customer support, legal compliance, and post-purchase flow. You receive payouts.
🍁
Nationwide — all provinces
Documents are customised to provincial rules to ensure everything is done correctly across Canada. Legally valid in every province and territory.
FAQ

Designed to eliminate friction for leadership, fundraising teams, and supporters.

Can't find what you need? Reach out and we'll respond within one business day.

Activate the program →
Is the 20% revenue share guaranteed? +
Yes. Each qualifying completed purchase through your charity's unique tracking link triggers a minimum 20% revenue share paid to your organisation. The rate is defined in your charity partner agreement.
Who can we promote this to? +
Any supporter, donor, or community member who would benefit from having a will. It works particularly well in existing donor communications, newsletter campaigns, events, and membership portals.
What does "qualifying purchase" mean? +
A qualifying purchase is a completed paid transaction for any iFinallyWill package, attributed to your charity's unique tracking link. Revenue share is calculated on the final purchase price, regardless of which package the supporter selects.
Is this a planned giving program? +
It's complementary to planned giving. Supporters who complete a will through your link are naturally in the right mindset to consider a charitable bequest. The experience encourages — but never pressures — legacy consideration.
How do payouts work? +
Payouts are made on schedule per your charity partner agreement, with transparent reporting and totals. You'll have access to a real-time dashboard showing clicks, completions, and revenue attribution.
What support do we get? +
You receive a complete partner kit: email copy, newsletter blocks, social captions, and event scripts. We handle platform delivery, legal compliance, and customer support. You focus entirely on promotion.
Is there any cost to participate? +
None. $0 upfront. No setup fee. No platform fee. No minimum volume requirements. You earn 20% on completed purchases — nothing more is required from your organisation to launch.
Activate your program

If your supporters should have
a will, this is your lane.

We'll set up your campaign page and issue your tracking link within one business day. Fast onboarding for organisations that arrive with a clear audience and a commitment to brand-safe promotion.

✓
Your organisation name, logo & charity description
✓
Remittance details for revenue share payouts
✓
Internal contact for approvals and onboarding
✓
Partner agreement execution
Activate Your Charity Program → Contact the team

We keep the program clean so it stays profitable for your charity and sustainable for the platform. This page is for educational purposes only and does not provide legal advice.