Legal

Privacy Policy.

How we collect, use, and protect your personal information.

Last updated: September 2026
This Privacy Policy describes how iFinallyWill Inc. ("iFinallyWill," "we," "us," or "our") collects, uses, maintains, discloses, and otherwise handles personal information of users ("you" or "your") of the website at iFinallyWill.com (the "Website") and related services provided through the Website (collectively, the "Services").

By accessing or using our Website and Services, you consent to the terms of this Privacy Policy.

1.Information We Collect & How We Use It

Information You Provide

We collect information you voluntarily provide when you:

  • Create an account
  • Use our Services to generate a will or other legal documents
  • Contact support or send feedback
  • Subscribe to communications

This may include, depending on the interaction:

Account Details

First and last name, email address, password, mailing address, province/state/region, phone number.

Document Data

Personal estate information, executor and beneficiary names, asset and liability details, funeral preferences, power of attorney information.

Support Data

Information you share in support requests or correspondence.

We use this information to:

  • Provide, personalize, and improve our Services
  • Generate legal documents you request
  • Communicate with you about your account, Services, and updates
  • Process payments through third-party payment processors
  • Respond to inquiries and provide support

Your data will be used only for legitimate business purposes and in accordance with this Privacy Policy.

2.Automatically Collected Information

When you visit or use our Website, we may automatically collect certain information about you, such as:

  • IP address, device type, browser type, OS, and usage data
  • Pages viewed and date/time stamps
  • Cookies and similar tracking technologies

This information helps us improve our Website performance, user experience, and security.

3.Cookies & Tracking Technologies

We use the following cookies, and no others:

  • A locale preference cookie, to remember your language and region
  • Sign-in session cookies from our authentication provider, Clerk
  • Payment security cookies from Stripe, loaded only on the checkout page
  • A Google Translate cookie, only if you choose another language on our marketing pages
  • A referral cookie, when you arrive through a partner link

We do not use advertising or analytics trackers. You can choose to disable cookies through your browser settings, although this may affect some features of our Website.

4.How We Share Your Information

We do not sell your personal information.

We share information only with the service providers we need to run iFinallyWill:

  • OpenAI and Anthropic, for AI assistance (Wilfred and Legacy Letter writing help)
  • Stripe, for payment processing
  • Resend, for sending email
  • Clerk, for sign-in and account security
  • Neon, for database hosting
  • Vercel, for application hosting
  • Amazon Web Services and Fly.io, for supporting infrastructure
  • Upstash, for caching and rate-limiting infrastructure
  • Google, for web fonts and the on-page translation widget (loaded directly by your browser)
  • Last Treasure Map, only if you choose to link that service to your account

We may also share information with legal or regulatory authorities when required by law or to respond to valid legal requests, with business partners with your consent, and with third parties you direct us to share with, such as your professional advisors.

Where your data is stored: our service providers store data in the United States and other North American locations. We require every provider to protect your data consistent with this policy.

5.Payment Processing

We do not store payment card data on our systems. All payment information is processed securely by trusted third-party payment processors (e.g., Stripe), which have their own privacy practices and security policies.

6.Security of Personal Information

We implement reasonable physical, administrative, and technical safeguards to protect your data from unauthorized access, use, or disclosure. However, no security practices are completely secure, and we cannot guarantee absolute protection.

Employees and service providers with access to your personal information are bound by confidentiality obligations.

Our security measures

  • Encryption for data in transit (TLS) and at rest (AES-256)
  • Secure data storage with regular backups
  • Access controls and authentication requirements
  • Regular security audits and monitoring

7.Your Privacy Rights

Where applicable, you may have rights to:

  • Access the personal information we hold about you
  • Correct inaccuracies
  • Request deletion or restriction of processing
  • Object to processing
  • Withdraw consent

To exercise your rights, contact us (see Contact Us below). We may need to verify your identity before responding. You can request access, correction, or deletion of your personal information by emailing support@ifinallywill.com; we respond within 30 days.

8.Retention of Personal Information

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

9.Privacy Policy Updates

We may update this Privacy Policy from time to time. Material changes will be communicated by email or through in-app notification where appropriate. The updated policy will be posted here with a revised "Last updated" date.

10.Use of Artificial Intelligence

Wilfred is an AI assistant. It helps you answer questions, extracts details from what you type or say, explains concepts, and proof-reads — it does not write your documents. To do this, we send the relevant parts of your answers and conversation to OpenAI, and, for Legacy Letter writing help, to Anthropic. Under those providers' business terms, your data is not used to train their models; they may retain it for a limited period for abuse monitoring. You can complete every step of iFinallyWill without using the assistant.

11.Children's Privacy

Our Services are for adults. We do not knowingly collect personal information from individuals under 18. If we learn that we have collected information from a minor, we will delete it.

12.Contact Us

If you have questions or requests regarding this Privacy Policy or your personal information, please contact:

Privacy Officer

iFinallyWill Inc.
Email: support@ifinallywill.com • Website: ifinallywill.com

By using our Website and Services, you acknowledge that you have read and understand this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described.